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’empathy, emotional intelligence, the ‘chemistry’ between individuals and groups, feelings, intuition. These faculties are integral to how we function. They often make the difference between success and failure.’
It is precisely these ‘human’ qualities, or cognitive biases, which lead us to often make poor decisions. They certainly can make the difference between success and failure, but not in the way the author imagines.
Thank you for your comment. You are right, of course, that we have cognitive biases that often lead us to make certain decisions (whether they are actually ‘wrong’ decisions is a matter for debate). AI and better access to data will certainly help with that.
There are also aspects of doing business where data and information are not really the primary issues. Here, human qualities will remain important. One example is in the medical field where data collation and evidence accumulated do not necessarily tell a physician much about how it all applies to the particular patient (a whole person with emotions and other human qualities – not just a case number) sitting in front of him.
The challenge is to distinguish between the two and ensure that one does not get captured with the idea that one approach or the other is inherently superior in all circumstances.