Measurement is not a proxy for progress


The impact of the measurement and reporting movement has been oversold. During this same 20-year period of increased reporting and sustainable investing, carbon emissions have continued to rise, and environmental damage has accelerated. Social inequity, too, is increasing. It turns out that reporting is not a proxy for progress.”

So argues Kenneth P Pucker, former COO at Timberland in a Harvard Business Review article.

In this online event organised in collaboration with the INSEAD Sustainability Club, Ken will share his views on the state of play and what might be needed for real ‘progress’ to happen.

We will explore whether pressure from the investor community provides a credible route to change in a low return environment. Does public policy need to go further and is there any evidence that there is any appetite for that at the European level?

  • Panelist

    Kenneth P Pucker

    Senior lecturer at the Fletcher School at Tufts University and a lecturer at Boston University’s Questrom School of Business. He is an advisory director at Berkshire Partners and was formerly the chief operating officer of Timberland.

  • Panelist

    Joanne Kellermann

    Chair of PFZW, the pension fund for the Care and Welfare sector and the 2nd largest pension fund in The Netherlands and a Board Member of the Single Resolution Board in Brussels. She was formerly an executive member of the Governing Board of the Dutch Central Bank. She currently also chairs the supervisory board NWB Bank NV, the board of the University of Utrecht and Aflatoun International.

  • Panelist

    Willem Vriesendorp

    Founder of the first Public Affairs firm to only take on cases that have a positive impact on the environment, Brussels-based #SustainablePublicAffairs . Qualified as a lawyer he moved into public affairs, specialising in competition and environmental issues. Previously, Willem was a partner with FIPRA International as co-head of the competition practice and head of the environment practice.

  • Moderator

    Fritz Lietsch

    Founder of the sustainability portal As editor-in-chief of the decisionmaking magazine “Forum Nachhaltig Wirtschaften” he is a co-designer of the transformation of economy and society. Fritz Lietsch is author of numerous books and magazine contributions, moderator and speaker in matters, CSR, shaping the future and sustainability. In 2010 he was awarded the prestigious B.A.U.M. Environmental Prize.


Online Event


Tuesday 6th July 2021, 4:00 pm - 5:00 pm

Additional Details


Pre-registration is required to join the event.

To register for this event click this link
After registering, you will receive a confirmation email containing
information about joining the meeting.

  • INSEAD Alumni Association, The Netherlands

  • Radix Centre for Business, Politics and Society

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