Ibrahim is a futurist, retail strategist and designer.  He has a degree in Aeronautical Engineering and  Masters Degrees in Industrial Designer from The  Royal College of Art and Imperial College, London. 

As the Managing Director of Portland Design which  is part of the Perkins&Will global architecture  and design group, Ibrahim leads a team of highly  strategic and creative thinkers and designers 

Over a career spanning 30 years Ibrahim has worked  on a broad range of projects covering retail, F&B,  consumer brands, shopping centres, airports,  train stations, mixed use developments and urban  regeneration. He works with a wide range of clients  worldwide, his work covers trend analysis and  insights, strategy definition, place branding and  experience masterplanning.  

Ibrahim’s understanding of consumers’ relationship  with brands and their engagement with physical and  digital environments lies at the heart of his work. This  understanding is built through deep insights into the  future of consumerism, retail and brands and their  impact our cities and high streets He is a regular  speaker at conferences and a frequent contributor  to journals and trade press. He has written various  pieces for The Economist ‘Insights’. He is also a  published author with his book, ‘Future Ready Retail’  which explores the future of retail and it’s impact on  brands, the consumer experience, our high streets  and town centres. When he is not overseeing the ‘ideas fuelled’ studio  at Portland, Ibrahim is normally found with his family  or in his workshop making sculpture and furniture,  fiddling with classic cars or managing his woodland  whilst riding his tractor!